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Why You Must Build A Customer List To Prosper
June, 16 2003

If you run (or plan to run) an online business, it’s especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you’re only location is cyberspace. You must constantly let potential customers know you exist. And to remind current customers that you’re still in business and have more products and services to help them.

The are couple of powerful reasons for keeping an updated list of your customers’ names and email addresses.

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