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Article from THE-RESUME
How To Decode Job Ads June, 7 2003
The jargon used in job advertisements is often so unclear that only the best applicants make
sense of it, say recruitment experts. They add that job ads jargon may conceal as much as it
reveals.
"The jargon is like a foreign language," acknowledges David Royston-Lee, chief executive of the
Communication, Advertising and Marketing Foundation (CAM Foundation), "and so many ads
include words like 'dynamic' which make little sense because they're so over-used."
But the most talented job-seekers actually work through the jargon of job ads to help them find a
fast-track career, according to pioneering research due to be published this autumn.
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